Q&A: Everything You Need to Know
GENERAL INFORMATION
What is CMAU?
The Cook Master Agency University Conference is a high-level training and leadership event designed for agents and agency owners.
Who should attend?
Producers, agency owners, aspiring leaders, recruiters, and anyone looking to grow their life insurance business or agency.
When and where is the conference?
Knoxville, TN
March 1-3, 2026
How do I purchase tickets?
Tickets are available on the website either as a single ticket or as an Owner’s Code
Are tickets refundable or transferable?
Tickets are non-refundable and non-transferable.
Is there a dress code?
Business casual for sessions. Casual attire is fine for evening events like the HoeDown.
Will food be provided?
Light snacks and water are provided. Meals are on-your-own unless otherwise noted.
Do I need to bring anything?
Notebook, charger, business cards, and necessary materials for networking or vendor setup.
VENDORS & SPONSORS
How do I become a sponsor?
All sponsor levels and pricing are shown on the Sponsorship page.
What comes with my booth?
Details include table size, chairs, power access, and load-in info.
What time can vendors set up?
Vendor load-in schedules will be provided.
Can sponsors distribute swag?
Yes. SWAG bag placement starts at the Bachelors level.
Which levels include stage time?
Stage time is included for Masters and Doctorate sponsors.
Which levels attend the Leadership Reception?
Masters and Doctorate sponsors receive access.
ACCESSIBILITY AND SUPPORT
Who do I contact for support?
Use the Contact Us page for assistance or accommodation requests.
Is the venue ADA accessible?
Yes—details on accessibility will be provided.
HOTEL & TRAVEL
Is there a hotel room block?
Yes, two discounted hotel blocks are available. Links are on the Hotel page.
How far are the hotels from the venue?
All hotels are within walking distance.
Is parking available?
Parking details and costs will be listed on the website.
Which airport should I fly into?
Please fly into McGhee-Tyson Airport
SCHEDULE & EVENTS
When will the schedule be released?
The agenda will be posted closer to the event.
Will sessions be recorded?
Recording availability will be confirmed.
Are breakout sessions included for all attendees?
Breakout sessions will be available for signup closer to the time.
Can I meet with speakers?
Yes, speakers are often accessible before and after sessions. Masters/Doctorate sponsors attend the Leadership Reception.
TEAM & REGISTRATION
How do owners register multiple people?
Owners receive a private registration code for team members.
Can team members attend without their owner?
Yes, with a valid ticket.
What if my team size changes?
Additional Owner’s Codes can be purchased once they are filled up.
SPECIAL EVENTS
Is there a virtual attendance option?
This event in in-person only
What is the Leadership Reception?
An exclusive networking event for Masters/Doctorate sponsors, leaders, and speakers.
What is the HoeDown?
A fun evening event with music, dancing, and social time.
Are evening events included?
Most evening events are included unless noted.
